Instagram is a powerful platform for businesses because its users are primarily millennials and Generation Z — two groups that prefer visual content over reading long articles or blog posts. Because of this, Instagram has become one of the most important social media networks for businesses to reach their target audience with visual content. As a result, many businesses have started their own Instagram business account to post images and videos of their products, company events, advertisements, and more. But how can you use your personal Instagram account to profit from your business? The answer is to use it to grow your business as much as possible. Here are six ways you can do that as an Instagram business account:
Build brand awareness
Businesses can increase brand awareness by leveraging Instagram business account. That’s because the more people see your posts and photos, the more likely they think of your business when it’s time to shop. Growing your brand awareness may be more difficult if you have a smaller Instagram business account with a few thousand followers. But if you have a large following, you have a much better chance of seeing your posts by a broad audience. That’s great news if you’re a business owner struggling to get more people to recognize your brand.
Once your name is out there, more people will come to expect what you have to offer. To build brand awareness on Instagram, focus on posting high-quality images and videos. They’ll be the first thing potential customers see, so they must look professional and exciting. If you have ads on your account, you can also target users who are most likely to shop at your store. When choosing who to target, think about who would most likely buy from your business. For example, if you own a stationery store, you may want to target people who search for stationery supplies, stationery brands, and stationery events.
Grow your following
It is great to grow your following on Instagram because social media is all about sharing content. That’s why so many people follow other accounts — they want to see what their favourite brands and businesses are posting. If you have an Instagram business account, the best way to grow your following for your business account is to follow other Instagram accounts that are relevant to your business. Find the same type of accounts that are a good fit for your business, and follow them. You can use a business app to find more Instagram accounts that are relevant to your business. You can get started by following these accounts:
– Look at the brands your customers buy from.
– Research popular topics related to your business.
– Use hashtags that are relevant to your business.
You can also try unfollowing accounts that aren’t a good fit for your business.
Run effective ad campaigns
Instagram ads can be a great way to grow your following and bring in more customers. Ads are like visual newsletters that let people who aren’t following you know about your business. To create a successful ad campaign thru your Instagram business account, follow these tips:
– Make sure you’re targeting the right people. You can use Instagram’s targeting options to find customers most likely to shop at your store.
– Create a compelling ad. Your ad should be visually pleasing and get people excited about your products.
– Create a detailed ad budget. You’ll be prompted to set a budget when you create an ad campaign. Make sure you’re setting a budget that you can afford to spend.
– Track your ad results. Once your ad campaign is live, monitor the results and see if you need to make any changes.
Show customers what’s in-store
Instagram is a great place to show customers what’s in-store that they can’t see online. For example, you can use your Instagram business account to show behind-the-scenes photos and videos of your employees hard at work making your products. You can also share videos of your employees testing your products to be sure they’re safe and work well. To show the customer what’s in-store, follow these tips:
– Document your daily workflow.- Share videos of your products being made.
– Share videos of your products being tested.
– Post photos of your business events.
– Post photos of your company culture.
Add a call-to-action button.
You can add a call-to-action button to your bio, captions and stories that link to a website where customers can sign up for your mailing list or buy your products. You can also use a call-to-action button to direct customers to your Instagram business account.
What to include in your call-to-action button, some suggestions:
– “Shop now”, “Sign up”, “Visit website”.
– “Follow us on Instagram”.
– “Follow us on Facebook”.
– “Subscribe to our mailing list”.
– “Follow our blog”.
Show your products in use.
Knowing what an item is used for and how to utilize it can make people more inclined to purchase it. Post photos and videos of real people using your products to show customers how your products are used. You can also post photos of products that aren’t made by your business but are related to your niche. For example, if you own a stationery store, you can post photos of various types of stationery to let people know that you offer a variety of products. To show your products in use, follow these tips in your Instagram business account:
– Post photos of your products in use.
– Post photos of related products in use.
– Post photos of products that are related to your niche.
Conclusion
Instagram is a powerful business platform, you can reach approximately 28.6% of global internet users, and you must use it to its fullest potential. Following these tips can make the most out of your Instagram business account. Expanding your business’s reach and connecting with customers through visual content can make more sales and increase your revenue.
